START AT THE SOURCE: FLAGSHIP STORE, BURLINGTON, VT
 

Tesser’s design for Ben & Jerry’s Scoop Shops returns to the brand’s roots, updating it with a “green” high-tech air. Ben & Jerry’s pioneering application of re-used materials is reflected throughout the store, from the pint lid “flavor curtain” to the video screens mounted inside a VW Bus. High-margin treats take center stage while décor elements fabricated by Vermont artisans tell the brand’s social mission story. We call it “Global Cooling!”
 

Ellen Kresky.

Creative Director

Ben & Jerry’s

TAKING THE MESSAGE GLOBAL: TOKYO & BEYOND

Through in-depth pop-culture analysis and pushing Ben & Jerry’s into a new, upscale position. Authentic materials, high quality finishes, digital communication and interactive features are woven throughout the store design. The sophisticated Japanese customer is fully engaged with Ben & Jerry’s heritage, quality product, social mission and the communal experience of eating ice cream. And with lines around the block, success is no surprise.
 

Ellen Kresky.

Creative Director

Ben & Jerry’s

SPREADING THE LOVE: AMSTERDAM, BRAZIL & SINGAPORE

With the success of the Tokyo store came the request for more store designs worldwide.  Tesser introduced the brand into brand new markets by building an in-store experience to capture the essence of the founder’s personalities and drive awareness of new products and super-premium quality.

By working with local artists and craftsmen, Tesser helped Ben & Jerry’s artfully blend it’s core brand elements with the styles of the adopted country. 

AWARDS