Sheetz

 

STRATEGY.

RETAIL DESIGN.

BRINGING FOOD FORWARD


As a family-owned convenience store, Sheetz had a strong desire to shift their consumers’ focus from “a gas station that happens to sell food” to “a convenience restaurant that happens to sell gas”.

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20%

LIFT IN FOOD AND BEVERAGE SALES ABOVE HIGHEST GROSSING STORES WITHIN THE SYSTEM


 

 

Tesser’s next generation design brought a new guest experience through a restaurant-centric store and brings the “Made-to-Order” component front and center within the space.  The full reconfiguration of the space featured vastly improved sightlines to the kitchen area and their first integrated dine-in area. Additionally, a separate entry was added to the marketplace to lift grab-and-go sales and to create a simplified and more intuitive experience.

 

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