Chuck E. Cheese’s Unveils
Fresh New Design
Chuck E. Cheese’s recently partnered with San Francisco-based design firm Tesser to remodel several of its flagship stores with a focus on fresh food and fun for the whole family. The new design highlights the pizza-making process and introduces more of a restaurant atmosphere for mom and dad, while still featuring the fun and games that has made Chuck E. Cheese’s the place where a kid can be a kid for more than 40 years.
“We’re excited to partner with Tesser to remodel several of our iconic stores,” says Michael Hartman, CMO of Chuck E. Cheese’s. “We’re continually evolving our offerings to remain relevant and fun for the next generation of parents and families—most recently with a full menu refresh and rollout of an eco-friendly cleaning system—so this remodel was a natural next step.”
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