NEWS
New Designs Change What Customers Think of You

New Designs Change

What Customers Think of You


 
Lead with Change
“Convenience store and supermarket customers will think of you the same way they always have - unless you break the gravitational pull of familiarity,” says Tré Musco, CEO and Chief Creative Officer, Tesser. “Lead with the new grocerant experience, whether it’s a freshly tossed salad at a gas station or a welcoming vibe at a grocery.

“Be bold. Shake up customers a lot,” he adds. “It feels uncomfortable, but I think it’s a good thing.  You may benefit from being more different than more similar to your overall retail format.”