QUIZNOS COLLABORATES WITH TESSER TO EVOLVE THE BRAND WITH TWO DISTINCT CONCEPTS
FOR IMMEDIATE RELEASE
Contact: Barbara Zamost | email@example.com | (415) 389-0210
December 3, 2015
-- New Locations Serve as “Labs” to Take Quiznos Into the Future SAN FRANCISCO –Quiznos is on a mission to revitalize the Quiznos brand by leapfrogging the competition with new brand positioning, new product innovation, improved customer service, and an entirely new guest experience. To do this they pursued two different paths simultaneously, creating two different programs that support best-in-class food concepts: the first moves the core business forward, while the second is a fast casual lab concept. Quiznos selected Tesser, the San Francisco-based brand strategy and retail design firm, who also created the original branding and guest experience which helped Quiznos achieve record setting growth from 2000 to 2010.
Tesser worked closely with Quiznos to develop new brand positioning which drove the development of the two distinct concepts. The strategic approach for both concepts clarified the uniqueness of the brand and improved overall operations and the guest experience from the time customers walk up to the building, throughout every touch point during their visit.
To build two distinctively different platforms for Quiznos customers, yet connect them to the original Quiznos equities, Tesser and the Quiznos team zeroed in on key emotional and product platforms for each concept. The result— “Toasteria” for the core brand and “Grill” for the new fast casual entry —both will serve as test labs to refine the brand and grow its core and millennial audience.