NEWS
Tesser Shines at the 2002 AdMark ADDY Awards

Tesser Shines at the 2002 AdMark ADDY Awards

March 2002

Boulder and San Fransisco (March 13, 2002) - Tesser, Inc, an online development and brand services firm, has been awarded 7 AdMark ADDYs - American Advertising Federation (AAF) Awards. Tesser was recognized for work done in 6 different categories including:

- Sales Promotion, Product or Sales Presentation, Sales Kit/Product Information Sheets
- Sales Promotion, Packaging
- Collateral Material, Stationery Package (2 awards)
- Interactive Media, Web Site, Consumer
- Visual and Audio Elements of Advertising, Logo/Trademark/Corporate Symbol, Design
- Agency/Design Studio/Freelancers, Graphic Designers, Interactive

This year's AdMark ADDY competition entrants featured great creative work from many agencies including some of the big guns in the industry like Cahan and Associates, Goodby, Silverstein and Partners, and McCann-Erickson. Only Tesser and international powerhouse, McCann-Erickson, won two Best of Division awards.

"I am prouder than ever of our teams, the work we are producing, and the value we are creating for our clients," stated Tre Musco, CEO of Tesser, in an email sent to Tesser's employees, clients, and colleagues announcing the awards.

About AdMark and the Addy Awards

Founded in 1906, AdMark, The East Bay Advertising Club is one of 200 ad clubs across the United States that are members of the American Advertising Federation (AAF). With over 50,000 members nationally, Washington D.C.-based AAF serves as the unifying voice for the advertising industry.

What starts in January as a local creative competition conducted by each of AAF's member clubs, culminates in June as the largest advertising awards show in the country. Known in the industry as the "ADDYs," the competition features the best creative work from a broad spectrum of agencies - from large publicly traded firms to small two person boutique ad shops. Nearly 400 entries were submitted to AdMark's 2001 ADDY competition this past January for consideration in various categories, including sales collateral material, packaging, web sites, internet advertising, public relations, and print, broadcast and outdoor advertising.

About Tesser

Tesser is an award-winning online development and brand services firm with offices in Boulder and San Francisco. Founded in 1992, Tesser combines comprehensive brand services with Internet strategy and implementation to serve both established and emerging companies. Tesser's clients include Agilent, Chevys Restaurants, Black Pearls, Bell Sports, Kelty, Quiznos, Freeskier Magazine, Einstein Noah Bagel Corporation, Gap Inc., Holme Roberts & Owen, Denver Health and Hospital Authority, Proligo LLC, Denver Art Museum and Denver Museum of Nature and Science. For more information please visit www.tesser.com or call 800-310-4400.

Since 1993, Tesser has been building powerful brands by focusing on the big picture: 360 degrees of uncompromised thinking on branding and integrated design. As strategic consultants, designers, and branding experts, Tesser helps clients create both long-term brand value and highly effective design programs. Tesser provides a unique mix of strategy, naming and verbal branding, corporate identity, retail design, merchandising, packaging design, and web site design.

Based in San Francisco, Tesser's clients include Quiznos Sub, Musco Family Olive Company, Clorox, Chevys Restaurants, Noah's Bagels, Dairy Queen, Rubio's Fresh Mexican Grill, Figaro's Pizza, Kentucky Fried Chicken (KFC), Harkins Theatres, Rock Bottom Restaurants, Pat and Oscar's Restaurants, Gap, Gymboree, and Fox Shox.