Opening of Dreyer's Grand Ice Cream's New Showcase Store
Dreyer's Grand Ice Cream's new showcase store has opened on College Avenue in Oakland, CA. Located on the street level at Dreyer's World Headquarters, the Tesser-designed store serves as both an employee store and a fully-operational ice cream parlor within a vibrant mixed residential and retail neighborhood. This was a "two-scoop" assignment for Dreyer's, as notes Tre Musco, Tesser's CEO and Chief Creative Officer. To maximize Dreyers design investment, the full-up concept store was developed as a kit of parts, enabling us to later re-purpose the design elements for use in Dreyer's branded mini-parlor and foodservice operations.
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