NEWS
Tesser Announces: Häagen-Dazs Awards Tesser Retail Store Design Project

Haagen-Dazs Awards Tesser Retail Store Design Project

October 2004

Haagen-Dazs Retail Shops (Haagen-Dazs), a division of the Dreyer’s Grand Ice Cream, Inc., has asked Tesser to concept and design a new store prototype as an important part of its franchise development strategy. The project will leverage the storied history of Haagen-Dazs and its super-premium ice cream offerings.

"We are very proud to be selected for this exciting project", said Tre Musco, Tesser CEO. "Haagen-Dazs will deepen its ties with avid devotees and newer fans alike with a retail presence that evokes the pure pleasure and excellence of its brand. We’re very excited to apply our visual storytelling talents to craft a retail store environment that ice cream lovers will appreciate."

View all of Tesser’s work for Haagen-Dazs in our Portfolio Section here.