NEWS
Tesser Announces: Tony Roma's to Develop a New Logo and Tagline

Tony Roma's to Develop a New Logo and Tagline

July 2004

Romacorp, Inc. dba Tony Roma's, has asked Tesser to design an identity system to be launched internationally later in the year. This chain of 260 restaurants is a global leader in the casual dining category, grilling its famous Signature Baby Back Ribs for over 30 years. Tesser's work will leverage existing brand equity with a logo refinement designed to expand the chain's reputation as a leader in the preparation and delivery of a varied assortment of grilled items.