Submarina Positions Itself For Growth

Submarina Positions Itself For Growth

February 2004

San Francisco - A leading, San Diego-based sandwich franchise, Submarina, has enlisted the help of Tesser for a comprehensive brand re-imaging program. The work is aimed at providing existing and future franchisees and customers with a unique and memorable dining experience. Tesser will help Submarina position the brand as well as design a new identity, enhanced graphical and environmental store elements, a new décor program, and an effective merchandising platform.

This 40 unit chain hired Tesser due to its deep experience in the food category and proven success in helping other sandwich and fast-casual concepts expand market share and improve profitability. It is anticipated that the rebranding program will serve as the foundation for an eventual new store prototype in the coming year.

View all of Tesser’s work for Submarina in our Portfolio Section here.