Tesser Launches New Website for Kelty

Tesser Launches New Website for Kelty

June 2002

Boulder (June 10, 2002) - Tesser, Inc announced the launch of a newly developed website for Kelty. Kelty is a Boulder-based creator and manufacturer of exceptionally made, affordably priced outdoor products including backpacks, sleeping bags, tents, travel bags, and kids carriers and jogging strollers.

This long-term client and leader in the outdoor products industry has sought the help and technical expertise of Tesser for over five years. Tesser originally built their site and have maintained it and added more features over the years. This spring, Tesser redesigned their database and administration framework to optimize their site and online catalog for scalability, reliability, and amenability.

Highlights of the website solution deployed include:


  • administration section allowing Kelty to activate, deactivate, and maintain information for their entire product catalog, as well as maintain all of the visual and content elements of the site;

  • customized global product search;

  • online dealer search;

  • downloadable product instructions;

  • online product registration form;

  • catalog request form.


About Kelty

Celebrating its 50th anniversary this year, Kelty was founded in 1952 by Dick Kelty, pioneer of the aluminum frame backpack. Kelty's early innovations fueled rapid growth for the company, and today Kelty provides outdoor enthusiasts of all ages and skill levels with a full selection of backpacks, tents, sleeping bags, outdoor apparel, travel gear, child carriers and jogging strollers.

Kelty is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse product line. Widely known as "the First Name In Backpacking," Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products.

About Tesser

Tesser is an award-winning brand agency with offices in Boulder and San Francisco. Founded in 1993, Tesser provides ""big picture"" branding through design, web development, advertising, and brand strategy services to serve both established and emerging companies across the nation. Tesser's clients include Agilent, Armor All, Chevys Restaurants, Black Pearls, Bell Sports, Kelty, Quiznos, Freeskier Magazine, Einstein Noah Bagel Corporation, Gap Inc., The Gates Rubber Co., Holme Roberts & Owen, Denver Health and Hospital Authority, Proligo LLC, Denver Art Museum and Denver Museum of Nature and Science. For more information please visit, email, or call 800-310-4400.

Since 1993, Tesser has been building powerful brands by focusing on the big picture: 360 degrees of uncompromised thinking on branding and integrated design. As strategic consultants, designers, and branding experts, Tesser helps clients create both long-term brand value and highly effective design programs. Tesser provides a unique mix of strategy, naming and verbal branding, corporate identity, retail design, merchandising, packaging design, and web site design.

Based in San Francisco, Tesser's clients include Quiznos Sub, Musco Family Olive Company, Clorox, Chevys Restaurants, Noah's Bagels, Dairy Queen, Rubio's Fresh Mexican Grill, Figaro's Pizza, Kentucky Fried Chicken (KFC), Harkins Theatres, Rock Bottom Restaurants, Pat and Oscar's Restaurants, Gap, Gymboree, and Fox Shox.