STRATEGY.

RETAIL DESIGN.

GRAPHIC DESIGN.

AMERICA'S DINER

Are we talking about the same America’s Diner that has been around since Dwight D. Eisenhower’s first year in the White House? That’s the kind of question chief marketing officer John Dillon wants customers to ask as they sit down to a meal at one of Denny’s 1,735 restaurants around the country.

Part of the luxury and challenge, quite frankly, of having an almost 65-year-old brand is you have high awareness, no question, but a lot of that awareness has been based on past efforts. It’s the brand you thought you knew, but it's changed.

One noticeable change is the continuation of Denny’s Heritage remodel program. About 67 percent of the entire system has been updated to the refreshed look, which Miller said generated a significant sales lift over legacy stores. 

80%

Projected system adoption of Tesser design for 2018