Chevys Fresh Mex

Opportunity: The Chevys brand is widely recognized for its industry leadership and award-winning innovation. Since 1994, Tesser has worked with Chevy's to make thier brand the freshest in the restaurant category.

Solution: Our long-standing relationship with Chevys has seen the chain grow from 22 to over 100 locations. We have developed logos, signage, packaging, menus, store interiors, advertising, cookbooks and more. The brand and restaurant standards manual allows Chevys to control their eclectic brand elements while remianing true to their "made fresh from scratch" philosophy.


Project scope included:

STRATEGY
IDENTITY
RETAIL DESIGN
PACKAGING
GRAPHIC DESIGN