Opportunity: How do you make a legendary ice cream brand cool for a new generation?
Solution: Tesser's global design for Ben & Jerry's Scoop Shops returns to the brand's roots, updating it with a green high-tech flair. Ben & Jerry's pioneering use of reclaimed materials is reflected throughout the store, from the pint lid "flavor curtain" to turning the windshield of the VW bus into flatscreen TVs. High-margin treats take center stage while décor elements fabricated by Vermont artisans tell the brand's social mission and history. We call it "Global Cooling!"
Project scope included:STRATEGYIDENTITYRETAIL DESIGNPACKAGINGGRAPHIC DESIGN
Photo Credit: Jim Westphalen