Opportunity: After 20 years of creating suspension systems for leading bicycle manufacturers, Spinner was ready to start its own line of retail products.
Solution: Tesser was there to help get it in gear. A complete branding program-with new identity, product graphics, advertising, website, and trade show booth-allowed Spinner to sell their components at higher margins while gaining recognition for their innovative designs. The successful launch saw product line sales race ahead by 40% in the first two years alone.
Project scope included:STRATEGYIDENTITYRETAIL DESIGNGRAPHIC DESIGN