Rubio's Fresh Mexican Grill

Opportunity: Rubio's wanted to solidify their position as a leader in the affordable fast-casual Mexican segment.

Solution: With its authentic "roadside taco stand" aesthetic, Tesser?s "Baja Modern" refresh for Rubio's included an innovative new menu board and promotional campaigns that have generated comp sales in the double digits.


Project scope included:

STRATEGY
MENU BOARD
GRAPHIC DESIGN