Opportunity: Popeyes Louisiana Kitchen, the second-largest quick-service chicken restaurant group, offers food made from scratch, however their existing store design was not resonating that message with customers.
Solution: Tesser was brought on board to spice up Popeyes store design, aligning it to their brand values, retaining their heritage and their food made from scratch ideals. Tesser created a high-impact design based on Popeyes authentic Louisiana culinary roots and their rich and varied menu. Tesser created an entirely new dining experience featuring dynamic branding elements, eclectic materials, hand-drawn messages and a feature wall of authentic Louisiana spices. The store is now as welcoming as any Louisiana kitchen!
Project scope included:STRATEGYRETAIL DESIGNGRAPHIC DESIGN