Noah's Bagels

Opportunity: A shrinking category meant that Noah's needed to move "beyond the bagel".

Solution: A new logo and descriptor led the package design, informing customers of the extended Noah's offering while keeping the warm, classic feel of the brand. A new menu board system promoting lunch and catering has proven successful in building customer awareness and dramatically increasing sales in non-bagel product categories.


Project scope included:

STRATEGY
IDENTITY
PACKAGING
MENU BOARD
GRAPHIC DESIGN
VERBAL BRANDING