Opportunity: How do you hook the customer in a low involvement CPG category?
Solution: Musco Family Olive Co. recently launched two new products that expanded the olive audience. Pearls Olives to Go! is a convenient and mess-free on-the-go snack. Specialties California Grown incorporates the diverse and premium flavors California is famous for. Tesser created strategy, naming and packaging for both products. With the Pearls tagline “fun at your fingertips” as a guide, Tesser took the website redesign as an opportunity to convey the brand personality in an interactive and playful way.
Project scope included:STRATEGY