Baja Fresh

Opportunity: Create the industry's first dual-branded fast casual concept for Baja Fresh and Canyon Burger's, finding the perfect balance between the two brands.

Solution: Through the brand strategy process, Tesser discovered the common DNA and leveraged signature elements of both brands and introduced new colors, features and messages such as the concepts? new brand slogan "Eat Well. Play Hard. Live Fresh." Sales are a soaring success and customers now have the best of both worlds.


Project scope included:

STRATEGY
RETAIL DESIGN
MENU BOARD
GRAPHIC DESIGN
VERBAL BRANDING