Opportunity: While America's love affair with IHOP endures, few of us have time for the world's best pancakes. Tesser was called in to help IHOP cater to younger and time-constrained customers with a new recipe for convenient, in-line locations.
Solution: Tesser manned the griddle, creating everything from the identity and environmental design to packaging. Consumers say it's everything we planned "a hip café" serving premium coffee and high-quality food for hot meals on the go. Which are selling like, well, you know.
Project scope included:STRATEGYIDENTITYRETAIL DESIGNPACKAGINGGRAPHIC DESIGNVERBAL BRANDING