Dreyer's

Opportunity: Dreyer's Grand Ice Cream's wanted a new flagship store with a "two-scoop" assignment to keep in the mix with their employees and neighborhood.

Solution: The Tesser-designed store serves as both an employee store and a fully-operational ice cream parlor within a vibrant mixed residential and retail neighborhood. To maximize Dreyer?s design investment, the full-up concept store was developed as a kit of parts, enabling to later re-purpose the design elements for use in Dreyer's branded mini-parlor and food service operations.


Project scope included:

STRATEGY
RETAIL DESIGN
MENU BOARD
GRAPHIC DESIGN
UNIFORM DESIGN