Opportunity: Some people love getting lost inside Cost Plus World Market and their home furnishings. Others found the bazaar-like atmosphere overwhelming. Mostly, though, people were just lost.
Solution: Tesser helped World Market find its way via a new signage and décor package. Wayfinding and lifestyle graphics de-clutter the environment and help shoppers find their way and more merchandise find its way home. A cost-effective upgrade without re-fixturing. All without losing a day's sales during installation.
Project scope included:STRATEGYRETAIL DESIGN