1-2-3 Fit

Opportunity: 1-2-3 Fit was being introduced into a competitive fitness marketplace.

Solution: Tesser developed the brand strategy, naming, logo, art package, collateral, promotions, uniform, and retail design modeled on the idea of a "neighborhood recreation center." With its upbeat, welcoming atmosphere, the 30-minute workout concept is one of the fastest-growing fitness chains in the U.S.


Project scope included:

STRATEGY
IDENTITY
RETAIL DESIGN
GRAPHIC DESIGN
VERBAL BRANDING