STRATEGY.

IDENTITY.

COLLATERAL.

RETAIL DESIGN.

FUN FOR ALL

How does the beloved 40-year-old Chuck E. Cheese brand, evolve its store experience to remain relevant and fun for the next generation of parents and families while remaining the place “where a kid can be a kid”?

Chuck E. Cheese partnered with Tesser to help remodel several of its flagship stores. Tesser created a more inviting experience for adults without compromising the fun factor for kids. By opening up sight lines to the kitchen and creating a more food-driven pizzeria restaurant ambiance via warm woods and neutral tones, Tesser was able to help showcase a higher food quality perception. And as the final “topping”, Tesser also designed the logo and wordmark to feel more iconic, hand-done and authentic.