STRATEGY.

IDENTITY.

RETAIL DESIGN.

PACKAGING.

GRAPHIC DESIGN.

PEPPER IN PROFITS

The time had come for the iconic global brand to spice up their logo & store design. Luckily, Tesser brought the heat.

Tesser was called in to rebrand their identity and remodel the Chili’s stores. Tesser blended the company’s authentic Texas roots with contemporary adult appeal, and a less cartoony feel. The revitalized brand — one of consumers top 15 casual dining restaurants — is capturing new customers while re-engaging their existing fans to visit more often. 

1000

0VER 1000 UNITS REMODELED IN THE CURRENT SYSTEM (DOMESTICALLY AND INTERNATIONALLY) AND STILL GROWING.