Opportunity: How do you launch an iconic American brand into one of the world’s leading cities?
Solution: Through in-depth pop-culture analysis and pushing Ben & Jerry’s into a new, upscale position. Authentic “caring dairy” materials, high quality finishes and digital communication and interactive features are woven into the store design. The sophisticated Japanese customer is fully engaged with Ben & Jerry’s heritage, quality product, social mission and the communal experience of eating ice cream…and with lines around the block, success is no surprise.
Project scope included:
STRATEGY IDENTITY RETAIL DESIGN DIGITAL MENU SYSTEM