Verbal Branding

Successful verbal branding revolves around six basic principles: distinctiveness, brevity, pronunciation, relevancy, likability, and protectability. These six principles are applied to all our verbal branding assignments including naming for both company and product names, descriptors, tag lines, promotional brand messaging and copywriting. The outcome of this work results in solutions that capture audience attention, ignite the imagination and help create brand retention and preference.

We have successfully delivered verbal branding solutions for start-up businesses as well as nationally established brands including 1-2-3 Fit, Baja Fresh, Ben & Jerry’s, Chevys Fresh Mex, Chili’s, Cost Plus World Market, Del Taco, Domino’s, IHOP Café, Kentucky Fried Chicken, Musco Family Olive Co., Popeyes Louisiana Kitchen, Quiznos, and Wendy’s.