CEO and Chief Creative Officer
Tré Musco has been leading cross-disciplinary teams toward a shared vision for over two decades. Tré started his career in New York City with Louis Nelson Associates, where he worked on such high profile projects as the Statue of Liberty Cafe, the remodel of Grand Central Station, and the Korean War Memorial in Washington, D.C.
Tré's passion for creativity as a business tool began at an early age. Growing up in the family olive business provided him with an understanding of the business world and the importance of brand equity. A unique education including post-graduate work at the Art Center in Pasadena and a Masters Degree from Stanford University honed his ability to focus on big picture ideas without losing sight of the details. His belief in integrated branding has earned him over 40 awards from the American Advertising Federation, and his work has been featured in Nation's Restaurant News, Franchise Times, Fortune Small Business, USA Today, QSR Magazine, Packaging Digest, Advertising Age, Communication Arts and Print Magazine. His passion for integrated branding led him to found the multi-disciplinary firm TreDesign in 1993. In 1999, TreDesign acquired Tesser, LLC and adopted its name.
At Tesser, Tré has created comprehensive branding, environmental design and marketing programs for national tier clients which speak to the consumer with a powerful, unified voice. Successful rebrands and promotional campaigns for clients such as Wendy’s, Del Taco, Popeyes, Baja Fresh, Ben & Jerry’s, Cost Plus World Market, Quiznos Sub, Pearls Olives, KFC, Domino's, Fox Racing and Denny’s have firmly established Tré as one of the leading branding experts in the nation.